The Importance of Knowing Your Buyers when Marketing Your Property


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When listing your real estate property, one of the most important things you can do is know who your buyer is. Understanding your target demographic is essential so that you can shape the real estate listing and marketing efforts based on the things your ideal buyer wants in a home.

Questions to Identify Your Ideal Buyer

Regardless of what you are marketing, it is essential to understand the end-user of your product. We want to consider certain questions that will influence the marketing campaign:

  • Who are we marketing to?
  • What is their age?
  • Do they have kids?
  • Are they retired?
  • Who is the person that is most likely to buy your house?
  • Who can afford your house?
  • Does it appeal to investors?
  • Is it a move-up house?
  • Is it a move-down (downsizing) house?

Asking these questions will help you find clarity regarding the person that you are targeting with your real estate efforts. As you understand more about the buyer’s needs and desires, then you can highlight features or property details that will make your home more appealing compared to other properties currently on the market.

First Impressions Matter

The buyer knows exactly what they are looking for while browsing through real estate listings. Most of the time, a person will make the first judgment within 30 to 60 seconds of walking through the front door. Not only do you need to design a real estate listing that will make them interested in viewing the property, but you also need to be sure that they feel good when they come to see the house in person.

This process can be catered to touch on the emotional points that move a buyer to make an offer on the home. If you can help the buyer fall in love with your property, then it speeds up the process of selling the home. One of the biggest mistakes you can make is positioning the property wrong, which slows down your timeline and results in low offers.

Professional Recommendations for Your Home

If you ever want to brainstorm about who the ideal buyer for your property may be, please let me know. I’d love to have that conversation with you! Call or text me any time: (951) 473-0390. Or, if you prefer, you can reach me via email: cthomas@epdre.com.